Acoustic Marketing Cloud Redesign
The Acoustic design team was given an 18 month runway to unify a decades worth of acquisitions into a modern, integrated platform, with seamless, easy to use workflows across all capabilities.
The existing portfolio was a series of siloed capabilities, reflective of their origin as different applications. The UI lacked modernization and workflows were cumbersome.
Poor usability was cited as the #1 pain point.
Intended Outcomes
A single beautiful, well executed design system that ensures consistency in branding, language and interactions
Capabilities that are easy to use with clear direction and obvious feedback
Simplified navigation with consistency across all products
Alignment for common experiences including login, user/subscription management, user profile, communications, first use, billing and usage, search…
An experience that is accessible (WCAG AA compliant), globalized, mobile responsive (tablet); and optimized for Firefox, Chrome, and Safari
Better understanding of customer usage/feedback with a common analytics tagging strategy, and new NPS tooling
Greater dev + design efficiency/velocity with reusable components, interactions and page templates built on a common frontend framework
Sitemap of the entire existing marketing portfolio.
Key workflows were evaluated, streamlined, and simplified.
